Google is doing it again. Keeping everyone busy with updating their websites and following new Google rules so that their businesses and websites won’t lose SEO ranking on April 21st. That’s the day when Google will start to enforce their mobile-friendly rules by implementing a new search algorithm that will generate search results taking into consideration the mobile-friendliness of the site.
“The revised formula, scheduled to be released Tuesday, will favor websites that Google defines as “mobile-friendly.” Websites that don’t fit the description will be demoted in Google’s search results on smartphones and tablets while those meeting the criteria will be more likely to appear at the top of the rankings — a prized position that can translate into more visitors and money.”
After the first announcement about two months ago, Google has clarified that not all sites will be affected depending on their other Google affiliations, such as being on Google location results or Google News. Google states “Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.” I don’t think most sites or businesses will really know how this new algorithm will affect them until it starts to do so, and it is recommended that you still try to “pass” Google’s mobile friendly test, but it may not be as dramatic as first thought. Some are saying it will have more of an effect than either Panda or Penguin updates, but many sites, particularly if they have been developed or updated in the past year or so should be mobile friendly already. It may just be older sites that see more issues and changes in their rankings.
More resources and info:
http://googlewebmastercentral.blogspot.com/2015/02/finding-more-mobile-friendly-search.html
https://www.google.com/webmasters/tools/mobile-friendly/
http://searchengineland.com/library/google/google-mobile-friendly-update
http://moz.com/blog/9-things-about-googles-mobile-friendly-update
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